The 1980s, since the 1990s, along with the reform and opening up China set off a wave of global brands through the drama of the same powers as the influx of Chinese. In China, has accounted for about one fifth of the global population, the huge consumption potential, coupled with the introduction of preferential policies for foreign investment, the worlds major brands will be valuable place as the most important growth market battlefield. They brought the products, technologies and world trends, but also brought a new marketing and lifestyle, with a strong impact peoples food, clothing, shelter, and even ways of thinking
Today has been a few years of the past, China gradually from the world factory into a world market, but in many areas gradually step by step to create a world-class brand,with the international giants compete in the global market. Especially in consumer electronics, home appliances, domestic enterprises not only in manufacturing Yong crown global scale, in brand building is not intelligent over! And now in full swing for the semiconductor lighting industry, has given us to build world-class brand of hope.
First, development, and manufacturing point of view, the domestic LED lighting R & D and manufacturing capabilities has matured, both in research and development sources, lamps or power supply, as well as advanced lighting technology, China can be ranked world-class forest.
Secondly, LED lighting marketing talents gathered, coupled with the past few decades of economic development told local channel driven hardware and building materials, brand building conceived by people such as river carp.
Furthermore, LED lighting application experience. Over the past few years, the levels of government support makes the domestic semiconductor lighting application experience can be described as voluminous. Carry these experiences into the United States, Europe and other mainstream market, even in emerging markets, China lighting business through the drama suddenly kind of FEELING.
Finally, many domestic lighting enterprises such as NVC, Op, three male Aurora and the emerging LED business, after years of development has accumulated capital to compete with international brands and strength.
With the exception of the United States, Japan and some European channel development is relatively mature market concentration, the new brand is not easy to enter, the hardware channel development and brand building lighting building materials market, most of the emerging countries are still lagging behind in the development stage. For example, these countries still traditional lighting stores and hardware stores as the main channel for the flow of products. Therefore, the brand concentration is low, especially when the change of the semiconductor lighting era, many international brands as well as regional countries have not been able brand smooth transition, it is the best time for Chinese brands Xingbing sky.
The current lighting market most of the country is still in the metal as a main channel for the flow of the retail market and small projects, plus engineering and wholesale channel mode, there are few strong distribution channels such as The Home Depot, Lowes, B & Q, ALDI ...... these countries and regions with the biggest difference is that China is not so highly integrated industry chain, regulations and quality supervision system, of course, most of the less perfect. Faced with this marketing environment, Chinas lighting is obviously no stranger to marketing experts. Therefore, take this great opportunity to the global LED lighting industry is flourishing, to the world we can also carry out Chinese-style lighting marketing system output, Multi-channel deep plowing, smooth distribution and retail pipeline, to be laid local brand building and professional